Neo Kei

For fans of Japanese Popular Music. From para para to visual kei and every genre inbetween!


Yasuda Rei’s First Album Distributed Digitally Worldwide

21 year old Yasuda Rei has released her first album Will. And it has now been made available outside of Japan on iTunes to 44 countries, including Brazil, Canada, USA, Sweden, UK, the Netherlands, Australia, Hong Kong, Singapore, Philippines, Brunei, Macau, Fiji, Egypt and Qatar.

This feels like a news worthy item and yet shouldn’t be. I’ve seen the gap between the music available on the Japanese iTunes and UK iTunes, so it’s great that there’s more music available from new artists and their first albums. But on the other hand, why should it be so shocking? In this 21st century where international news travels so much quicker than before and the access to information and culture has increased, why should it not be natural to have this level of access to Japanese music?

But for now I guess it’s importance to celebrate this level of global music distribution. Also my guess is that the more Japanese music is bought in the UK, the amount of Japanese music available will increase. Albums from artists such as Dir En Grey is already available in UK stores like HMV. Wouldn’t it be great if there was Japanese acts scattered across the different music sections? There must be a point where the origin of the music stops being the definition of the music and songs can be recognised as pop, folk or rock regardless of whether it came from the US, Japan, Fiji or Sweden.

Have a listen to Mirror, one of the songs from the album

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