It had been a while since I bought any music, so I went onto the Japanese iTunes to find some new songs to add to my collection.
On UK iTunes I like to take advantage of the ‘Single of the Week’, where they give away a free song from an up-and-coming artist or artist with new material (previous artists include Alex Clare, Foxes, Naughty Boy and Tom Odell). So I had a little look around to see if I could find something similar. Then I spotted a section that had 00’s songs for 150 yen (87 pence approx), compared with 250 yen (£1.46 approx).
Yes the songs on Japanese iTunes are more expensive than the UK. But the UK has extremely few Japanese songs. For instance AKB48 (one of the biggest idol groups) only had 1 song, and that was only because they were on the ‘Wreck-It-Ralph’ soundtrack. There some new tracks I could find, which really helped me when I started DJing. But I couldn’t guarantee I would find the songs I wanted, and whether they were still current (no point buying a MIYAVI track 3 months after it was released in Japan). And even if I discovered an artist that I really liked (like Capsule or Aural Vampire), I wouldn’t be able to find any of their back catalogue. So the Japanese iTunes account is brilliant to have access to any artist I want.
Also I don’t have to worry about have to import music. Before iTunes I was purchasing my music through YesAsia. I do think it’s a brilliant site for the amount and variety of stock they have. But you pay the cost of importing. Literally. The prices are so much higher for albums and singles. For instance just looking on the site now, the most recent single of a artist I could find was SID’s ENAMEL (Normal Edition)(Japan Version) is on sale at $14.25 (£8.44 approx). And that doesn’t include the DVD extras or photobooks they like to include. I couldn’t afford the latest music, so I would look at the reduced items of artists that I thought would be popular, even if the songs had been out of the charts for a while. I’d also buy music in bulk, because firstly it would take about 2-3 weeks at least to arrive, and also the purchases had to be over $39 to qualify for free shipping (which I’ve recently learnt can really bite, but more on that later).
I am still a traditionalist and I like to own the physical CD (but oddly I’ve never been interested in vinyl). So if I want to buy an album of an artist I really like, I will still want to buy it in the future. But as much as I love owning as much music as possible, it’s not practical to buy a physical single at over 5 times the cost of a download song. Plus, whilst I might get 3/4 songs with the physical, half of them might be instrumentals or TV edits (because songs are so often TV OPs) and really what people will want to hear is the actual single, not the extra song that came with it. iTunes allows me to buy the 1 song that I know I will include in my mixes (or at least heavily listen to and build my own musical knowledge), so I’d say that purchase would have a 100% success rate, compared with may 25-30% with a physical single.
I ended up buying 7 songs. I wanted to talk about them all, and what was meant to be a very short introduction into Japanese iTunes turned into another one of my short opinion pieces! So I’ll share this first and write a separate post that just focuses on the music.